H&F
Deliverables
Stakeholder Alignment
Driving Growth Through Digital
AME Offshore’s leadership and technical teams together, aligning priorities and ensuring the digital identity project was anchored to real business outcomes.
Value Proposition Design
Revamping from old to new
AME Offshore’s digital presence evolved from a static brochure into a credible platform that delivers measurable business val
CI Digital Identity Implmentation
Buildilng digital trust to win new business
strategy and execution so AME Offshore could be discovered, trusted, and engaged by high-value clients across energy and marine markets.
Legacy to modern CI
Client Overview
AME Offshore is a specialist provider of marine and offshore engineering services, supporting some of the most complex and safety-critical projects in the oil & gas, subsea, and energy sectors. The company offers a wide range of solutions, from equipment supply and maintenance to tailored engineering support for offshore operations. With a reputation for technical precision, strict compliance with international safety standards, and a customer-first mindset, AME Offshore has become a trusted partner for global contractors and operators.
Despite its strong technical credentials and proven track record in the field, AME recognized that its digital presence did not reflect the same level of professionalism and expertise. To remain competitive in a rapidly evolving industry—where procurement decisions are increasingly influenced by digital channels—AME sought to build a modern digital identity that would strengthen credibility, showcase capabilities, and generate new business opportunities.
Addressable market
AME’s addressable market spans the offshore oil & gas and marine engineering sectors across Asia-Pacific and the Middle East—two regions experiencing sustained investment in offshore energy projects, subsea infrastructure, and marine construction. Key customer segments include engineering, procurement, and construction (EPC) contractors, international energy operators, and subsea service providers who require reliable, compliant, and technically advanced partners to support mission-critical operations.
With offshore capital expenditure forecast to grow steadily in the coming years, digital visibility and credibility have become vital differentiators. For AME, a strong online identity represents not just a marketing asset, but a strategic growth driver—enabling the company to capture qualified enquiries, expand client relationships, and position itself as a partner of choice in high-value offshore projects.
The Challenge
AME’s existing digital presence was fragmented and outdated. The website lacked clarity in value proposition, offered limited technical content, and failed to communicate the company’s differentiators. Potential clients struggled to understand AME’s expertise at a glance, while poor search visibility and limited digital credibility restricted inbound opportunities.
The Solution
The consultant working with a vendor, redesigned AME Offshore’s digital identity around three pillars: stakeholder alignment, value proposition design, and digital platform execution. Through workshops with leadership and technical teams, the project clarified AME’s core strengths—safety, compliance, and engineering excellence—and translated them into a compelling digital narrative. A new website was built with a modern user experience, optimized service pages, and clear calls-to-action, ensuring prospects could quickly identify relevant services and engage with the company. SEO fundamentals and structured enquiry workflows were implemented to boost visibility and streamline lead capture.
The Impact
The refreshed digital identity repositioned AME Offshore as a credible and trusted partner in the offshore engineering space. The new website improved client engagement, strengthened brand credibility, and increased inbound opportunities from target markets. With a clear value proposition and a scalable digital platform, AME is now better equipped to grow its presence across Asia-Pacific and the Middle East and capture a larger share of the offshore services market.
Redefining identity
A modern digital identity that builds trust, boosts visibility, and drives offshore growth.
