Client Overview
Rio Tinto is one of the world’s leading mining and materials companies, with operations spanning iron ore, aluminum, copper, and other critical minerals across more than 35 countries. The company is known for its focus on safety, sustainability, and innovation in resource extraction. While Rio Tinto has deep expertise in mining and global supply chains, it recognized the need to modernize its digital presence for specific stakeholder groups—partners, communities, and investors—ensuring its website and digital platforms reflected its leadership position in the industry.

The vendor was engaged to help Rio Tinto redesign and streamline its digital identity. The goal was to create a website experience that not only communicated the scale and capabilities of the company but also delivered a clear, engaging narrative around sustainability, innovation, and community responsibility.

Addressable market 
Rio Tinto operates within the global mining and resources sector, which has an addressable market measured in hundreds of billions of dollars annually. The company’s stakeholders include governments, EPC contractors, industrial buyers, sustainability organisations, and global investors.
 
In this highly competitive landscape, digital identity is a powerful driver of perception and trust. With industry peers investing heavily in sustainability messaging and transparency, Rio Tinto required a digital presence that could communicate its commitments clearly and provide accessible information to a wide spectrum of stakeholders. The addressable digital audience included not only business partners but also regulators, ESG analysts, and local communities seeking transparency and credibility.