H&F Advisers | GTM Consultants

Our Focus

01Banking, Finance, Fintech

02SEA & APAC Go-to-Market

03Localisation Readiness

04Fast Track Enterprise Selling

05Fractional Pre-sales Experts

Trusted by Industry Leaders

Our fractional experts have worked in projects with global leaders

H&F fractional consultants step in alongside your team as fractional leaders, strategists, operators and product experts working to design, execute and optimise key initiatives.

Who We Are

H&F is an execution-focused consultancy

H&F is an execution-focused consultancy helping businesses go to market, unlock new growth opportunities, implement scalable technology and accelerate market development across South East Asia.

H&F Advisers, a boutique GTM consultancy helps forward-thinking businesses in Southeast Asia achieve product-market fit, operational excellence, and AI-driven growth. Trusted partners in strategy, innovation, and execution.

Meet The Team

What we do

Win your first logo with us

Accelerate your South East Asia market entry. We partner with you to build your local enterprise pipeline, navigate complex corporate procurement, and close high-ticket B2B deals with your first customers.

01

SEA Go-to-Market

We architect end-to-end go-to-market strategies that integrate product readiness, value proposition design, local channel alignment, and commercial sales execution, enabling you to win new business in new territories.

02

Enterprise Selling

Partner with us to transform commercial offers and local operating models into structured revenue streams that accelerate your enterprise market entry across Southeast Asia.

03

Localisation Strategy

We partner with businesses to shape winning strategies, aligning vision, execution, and growth in each unique markets.

04

PMF Assessments

We help you validate, refine, and position your offering to meet real market needs, turning ideas into traction and traction into growth.

05

Business Transformation

We streamline processes, reduce friction, and optimise resources helping businesses scale smarter and operate with greater speed, clarity, and impact.

06

BFSI Technical Experts

We step in as fractional leaders strategists, operators, and product experts working alongside your team to design, execute, and optimize key initiatives.

Achievements of our award-winning consultants

419+

Projects with impact

10+

Business Partners in Over 30 Countries

18

Years of Experience

2

Industry Awards

Our Partners

Get to Know Us, Meet Our Team

Contact us to discuss your digital business transformation requirements

View all partners

Sarah Huang

Managing Partner,
Principal Enterprise Lead

SEA & APAC

Phisit Sucharitsoipit

Partner
Principal Solution Architech & CIO

South East Asia

Arvind Dholani

Partner
Principal Core Banking Expert

South East Asia

Yasir Mahmood

Partner
Digital Transformation Lead

APAC & NZ

Pitak Tisuthiwongse

Principal
Cross Border Payments Expert

South East Asia

Alex Raso

Principal
Cybersecurity Expert

APAC

Heikki Parviainen

Principal
Systems Architect & Engineer

APAC

Rupak Mallick

Junior Analyst
Assistant to Partners

South East Asia

Testimonials

Hear directly from the leaders and teams our consultants have worked with

These testimonials highlight how our consultants at H&F Advisers has delivered strategic clarity, product leadership, and measurable results across industries.

“From the very beginning, the feedback I received about Sarah and her team was consistently positive—highlighting their tireless work ethic, collaborative mindset, and commitment to delivering results.”

Ashley WhiteVP Global Partnerships, Visa USA

“Deep understanding in web technology and ecommerce. I would love to work with them again.”

Kritnop AmnuaysakulEngineering Specialist, Mastercard

“It’s not often you encounter people with a strong combination of people skills, business aptitude and technical understanding, but Sarah has always put in the time and energy to being one of those rare unicorns.”

Ryan KeonProduct Designer, Okke

“A great consultant and project manager who wins over her clients by taking a very proactive approach to the work.”

Richard FergusonTransformation Coach

“Deliverables and those of her team were always on time, and precise, even though we changed our requirements many times.”

Martin SnepvangersCTO, Boots UK

“Her acumen with details and extensive project management skills really helped to launch and scale the business.”

Tom SrivorakulCOO, Ardent Capital Acommerce

“Enthusiastic person to work with, has brought lots of energy to the team and has helped the team to go through various product delivery periods.”

Bowen LiuSnr Software Engineer, Commonwealth Bank

“Dedicated, professional, a solution finder.”

Nuno MuralhaFounder, SurgeonMate

“Skilled at project management and was able to produce high quality designs that helped Supercharge Lab with building our workflows.”

Anne C.Open Innovation, Sigmund AI

Case studies

Projects & Experience

Explore how H&F Advisers partners with founders, executives, and global enterprises to turn vision into execution. From digital identity transformations to AI product launches, these projects showcase our expertise in strategy, product leadership, and delivering measurable business impact.

All case studies

Supercharge Labs

Conceptualising next-gen AI

Taking Sigmund AI from early prototype to a market-ready platform with a clear value proposition, scalable architecture, and defined go-to-market strategy.

Read the case study